logo (n)
il·​lus·​tra·​tion ˌi-lə-ˈstrā-shən
1: a single piece of type or a single plate faced with a term (such as the name of a newspaper or a  trademark) ie. logotype
2: an identifying symbol, emblem (as for use in advertising)
The design of a logo can either enhance or diminish a brand's identity, especially for a venerable and cherished brand like Lupin The Third. It's crucial to capture a persona as enigmatic as the master thief himself, adapting to various shapes and forms.
he’s a nice man but he’s cool
Lupin the Third is a decades spanning franchise about the adventures of the master thief Lupin. The following is a collection of designs I did for Lupin The Third (7 specials + 1 movie) during my time at Discotek Media.

The goal with logos and packaging was to evoke the feeling each of these stories gives, with the main Lupin the Third logo being the consistent factor for all of them.

online video thumbnails
Thumbnail designs for streaming VOD services like Netflix, Hulu, Crunchyroll, and Amazon Prime Video.
main menu
The core design of the Blu-ray menus was developed by the lead designer Brady Hartel. My contribution to these was to select key scenes from the special for the photographs as well as make any adjustments to the keyart and text of the special.
reversible back poster
The back cover of each special has a reversible poster.
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